• Created and launched 125+ new trainings (Link to sample trainings) with original content through proprietary online learning management system (LMS) – Litmos, driving 25%+ increase in annual sales from $70M to $89M. Programs include:

• Call Strategy – Bolstered sales performance with strategy that facilitated discovery and created urgency among sales team. Call Strategy PDF

• The Voice of PuppySpot – Established “One Voice, One Team” tone and culture across the entire company, creating consistent brand message and driving sales success.  Voice of Puppy Spot PDF

• PuppySpot University (PSU) – Train the Trainer Series for managers company-wide to partner with Enablement in developing and deploying content to their respective teams.

• Puppy Oscars – Weekly video assignments with role play of common customer objections on video using LMS. Top 3 videos are sent to sales floor for voting and learning through peer engagement.

• Travel COVID Series – Real-time travel updates to company via LMS / PSU.

• Established Enablement best practices resulting in significant increase in customer satisfaction with nearly 100% increase in 5 Star reviews, A+ rating on BBB, and online customer review rating improvement from 4.45 to 4.6/5.0 stars.

• Boosted overall employee satisfaction and retention 25% by creating Learning Development Program (LDP) with growth path for employees to advance within company, and fostering culture where employees are valued and acknowledged.

• Created customer experience-focused sales scripts, templates for sales force to screen prospects, and scripts for customer experience team to demonstrate empathy. Conducted live trainings and led QA call evaluations.

• Overhauled new hire onboarding and training program, resulting in 20% increase in new hire retention. Launched 6 online classes, innovative and fun curriculum, interactive sales training, and peer-to-peer learning and mentorships.

• Created original enablement tools that grew PupPack sales 4-fold in one year from $444K in 2019 to $1.8M in 2020. Facilitated live trainings and 1:1 sales coaching. Held sales reps and managers accountable for sales performance.

• Elevated branding, marketing, and sales, increasing brand recognition, online reputation, and customer satisfaction, by creating brand voice and tone with trainings branded with mission statement, “Together, WE are the Most Trusted Name in Dogs.”

• Created original training – The Voice of PuppySpot, 5 online marketing videos, and online Breed Series videos. As voice of the brand, recorded 150+ customer-facing and breeder-facing voiceovers:

What’s Next Video

Preparing for Your Puppy Video

Hypoglycemia Video

Goldendoodles Video

• Turned around flagship location from declining sales trends to become company’s top sales producer nationwide with $18M in annual new business, recurring, and retail sales by restructuring entire sales team and acquiring new talent.

• Trained GM to win first Employee of the Year award after 20 years with company; underperforming senior sales consultant to win prestigious President’s Club award; and newly hired client relationship manager to earn promotion to National Trainer.

• Trained, developed, and coached 20 sales consultants and 6 general managers in best practices by facilitating company’s first Quarterly Sales Bootcamp; resulting in 10%-12% increase in sales and client retention across New York metro area centers.

• Educated, equipped, and empowered Spanish-speaking consultants to grow business with Latino and Puerto Rican clients by creating, implementing, and facilitating company’s first Spanish Bootcamp. Grew new business 20% and retention 10%.

• Boosted sales performance and saved several client accounts by delivering compelling product presentations, providing sales call support, motivating teams to build client relationships, and maximizing brand distribution through all channels.

• Landed 2 large multi-chain accounts in first month of employment.

• Transformed underperforming center serving 300+ clients from bottom 5 of 100 nationwide to #1 in region and Top 10 in nation, and exceed aggressive sales and profit margin goals by average of $2M and $1M per year, respectively.

• Restructured 12-member sales team into award-winning organization by recruiting new talent, managing underperformers up and out, developing skill sets, and harnessing individual talents into cohesive high-performing team.

• Turned around workplace from high turnover rates marked by 8 different managers in previous 10 years, high level of customer attrition, and low employee morale to all-time high levels of employee retention, productivity, and morale.

• Propelled qualified leads from 30-40 to 200-400 per event at 30% conversion rate by designing and establishing original bilingual marketing materials as new corporate marketing platform for 300+ marketing representatives nationwide.

• Boosted sales 40% by sourcing and booking new marketing events across West Coast. Successfully penetrated new regions by leveraging extensive market research and insight into competitor strategies.

• Exceeded performance targets every year as top lead generator nationwide. Delivered $150K per month in regional sales revenue – 114% more than $70K per month company average.

• Built, trained, and professionalized sales team of 12 sales associates. Trained, coached, and mentored team members on consultative selling techniques and high-value account targeting. Supported new and existing revenue streams.

• Grew sales revenue 80% in less than 3 years by developing and implementing national sales programs and original marketing strategies, including diverse advertising campaigns. Facilitated tradeshows and local business partnerships.

• Ranked #1 sales producer for 3 consecutive years generating $1.5M in sales in first 18 months – breaking all company sales records – and 50% of company’s total sales revenue.